2024 / Kemmler Kemmler
OBSERVATION
International Women’s Day is a pivotal moment to spotlight women’s contributions. This is especially true within the world of hair, which holds profound significance for Black women as a space for storytelling, creativity, and connection. By centring Berlin-based hairstylist Nappy Child, we honoured this intersection with genuine authenticity.
KEY INSIGHT
Despite growing efforts to elevate FLINTA* voices, many women in creative fields still lack visibility. Featuring a respected local creative like Nappy Child provided a platform for a narrative that was deeply personal and universally resonant.
CREATIVE CONCEPT
We documented a day in Nappy Child’s home studio, capturing her creative process and the intimate bond with her client. We explored the interconnectedness of her identity, work, and womanhood through warm visuals and reflective storytelling. This was shared via behind-the-scenes imagery and an interview overlay on Instagram Stories, celebrating her impact across communities.
WHY IT WORKED
The project was rooted in honesty and connection, and amplified by Nappy Child’s openness. The resonant visual storytelling facilitated meaningful dialogue, aligning with the core spirit of International Women’s Day.