AI FACES / 2023
AGENCY / KEMMLER KEMMLER
creative copy, project management, paid ads
context
Digital interactions grow more abstract. Audiences often remain anonymous, reduced to icons, usernames, and metrics. Despite shared interests, a strong desire persists to see the real people behind these accounts. This reveals a gap between connection and true visibility.
insight
Audience data provides only fragments of identity. With the rise of AI, these fragments can become creative input for storytelling, not just metrics.
approach
Collaborated with Berlin-based digital artist Evan Loxton to visualise the agency’s Instagram audience. Fed analytics into an AI model to generate a moving portrait of an evolving, imagined face, bridging data and human community.
output
A short AI video of the imagined faces for our main feed and accompanying stories post.
why it worked
The project turned abstract analytics into a specific visual that viewers could recognise as possibly representing themselves. We also jumped on the AI trend early, using one of the first iterations of Midjourney before the AI boom — an exciting position to be in.
It became Kemmler Kemmler’s most-viewed Reel.
deliverables
Creative brief
Artist selection
Project management
Instagram data audit
Social copy
results
views
reach
